Ghetto Custard
September 16, 2009
It’s not often that I get embroiled in a Hollywood celebrity scandal (and honestly, that’s not really what’s happening now) … but somehow … someway … I was way ahead of the curve on this one.
If the one and a half of you who read my articles may remember, I mentioned going to Luv-It Frozen Custard a couple of times in yesterday’s post. Not only did I mention it, I did indeed, go.
This morning I woke up to a few emails in my inbox regarding this establishment. Apparently, my blog comments foreshadowed a controversy surrounding this very custard stand.
Before going any further, I need to make it crystal clear that I am not exaggerating when I say that I do not own a television.
I honestly do not. I have not had a television in approximately two years.
I do stream certain shows and events via YouTube, Hulu, etc … but I really have no idea what is going on in the world of mainstream entertainment as a whole. I kind of bowed out of popular culture and stopped paying attention to it about 5 years ago. I hadn’t even heard of Taylor Swift until her little tiff with Kanye West screamed across news headlines, and I’ve yet to hear a single Jonas Brother’s song.
At 13 years old, I was already getting pummeled in the pit at Bad Brains and Minor Threat shows. I don’t understand the tutti-fruity s**t the kids listen to today, and I’ve never seen 90% of the TV shows that most people make reference to.
Ironically, one of the few modern shows I am familiar with is “The Office”. I was in LA during the pilots and I was part of a focus group that got to see it before it went to prime time.
It’s a fine show for what it is … a mainstream sitcom, and I don’t really have anything particularly insightful to say about the show itself.
What does have the city abuzz, however, is a remark made by one of the characters from the show.
Apparently, I am not the only one who has been to Luv-It Frozen Custard lately. Mindy Kaling, the Indian chick (dot not feather) who plays Kelly in “The Office” also made a recent trip to the stand.
She relayed her trip to Craig Ferguson while she was a guest on his television show, saying “We went to this frozen custard place in I believe the most dangerous and sketchy neighborhood I’ve ever been to in my entire life”.
She went on to say that she saw drug addicts, a man without pants, murderers, and undercover cops.
View the video for yourself here:
Here’s the thing … I live in this neighborhood.
As a matter of fact, I walk to Luv-It all the time. I also walk to Dino’s, The Stratosphere, The Sahara, First Friday, 7-11, Walgreens, and the White Cross Pharmacy.
This particular actress did not imply, rather she outright called the area in which I dwell “The most dangerous and sketchy neighborhood I’ve ever been to in my entire life.”
Am I offended like some of my geographic peers?
Of course not.
Why?
First of all, she’s not necessarily wrong. We don’t know where she’s been. Compared to Glendale or Santa Monica, we probably are “sketchy”.
The slab of pavement between Luv-It and Olympic Garden is a well-known place to buy street drugs. One of the dealers has taken a real liking to my dog, and I always have to stop and let him rub my mutt’s stomach when I walk him north on the Boulevard. The dealers don’t bother me, but I can see how someone like Kaling might find them disconcerting.
After the sun goes down, the area is pretty rough. While I was putting gas in my Porsche the other night at the 7-11 at Oakey and LVB, a large, disheveled black guy began yelling at me from the nearby bus stop. His exact words were “Hey white motherf**ker, I’m going to kill you”.
Fortunately, he was just nuts, and he didn’t kill me … although how he found out about my mother and I, I’ll never know.
This is also a huge prostitution area, and many of my neighbors actually participate in the trade. I see them all day, every day … and more so at night. You can always find a streetwalker at the corner of LVB and St. Louis, and everyone knows it.
I’ve seen people getting blown behind dumpsters, I have to step over used condoms quite often, I’ve seen numerous police sweeps, I see helicopters with spotlights circling the area at least once a month, and I get panhandled on a daily basis.
There is gang graffiti everywhere, as well as shoes tossed over telephone lines.
The area centered around LVB and Charleston has a violent crime rate 11.7 times that of the national average, and overall crime is 12.1 times that of the national average. Statistically, we are well within the definition of “dangerous”.
Even as a resident, I will fully concede that the area around Luv-It is not that great. I’ve lived at 14th and Florida in DC, 138th and Brook in the Bronx, and adjacent to “Skid Row” in Los Angeles.
This is most definitely not “the most dangerous and sketchy neighborhood” I’ve ever been to, but it’s far from the best.
Assuming Kaling is reasonably sheltered, she very well may have been telling the truth.
Among the people who are upset over her comments are several “professional” (as in occupation) residents of the neighborhood. Some of them are actually calling for a boycott of the show (thus depriving us all of seeing Dwight’s latest hi-jinx).
My “professional” neighbors have been quoted in the local newspaper as saying that the neighborhood has a large number of long-time, quality residents. They have stated that the neighborhood has a strong sense of community. This is also very true. Our area is made up of people from all walks of life, most of the people are good yet weird, and it’s fairly cohesive.
In my opinion, the positives of this neighborhood far outweigh the negatives. This is why, despite all the drawbacks listed above, I am very fond of the place. So fond that I decided to live here. I think it is the greatest neighborhood in all of Las Vegas, and I would not want to live anywhere else in the city.
This doesn’t mean, however, that I am oblivious to the risks and realities. I liked DC and New York as well, but I took reasonable precautions, and I would never have advocated that someone naïve to the area walk to my home at night.
On the whole, I think that some of my neighbors are being dishonest assholes. They are spewing bullsh*t for the sake of property values. As a matter of fact, one of the “outraged” people is a realtor who sells properties in the area.
While those in groups will almost certainly be fine, it is patently irresponsible to inform rural and suburban tourists that walking from The Stratosphere to Luv-It is a safe endeavor. While we think it’s fine because we are familiar with the area, this place does look foreboding to outsiders.
Failing to understand why the Kaling lady felt as she did is intellectually dishonest. The so called “professionals” who stepped up to decry the comments are either lying for the publicity, or they are just outright perceptually deficient.
While I traverse the stretch of road nearly every day, I can certainly understand how Las Vegas Boulevard from Baltimore to Fremont could look foreboding to someone from out of town. Especially after dark.
If my fellow residents cannot see that, then they are clearly not being objective.
For Christ’s sake, Luv-It Custard is only a few blocks from Naked City. Would anyone encourage tourists to patronize that area as well? Please, be reasonable.
Sure, we have plenty of nice homes mixed in with the dumps, but all of the nice homes in my area have gates around the outside, bars on the windows, and guard dogs in the yard.
Trust me, none of the neighborhood “professional” yapping heads would leave their front door unlocked at night.
Aside from the custard stand, I’m not even sure how much face-time they actually get with the area.
Believe me when I tell you this and take it to the bank … it’s very, very, very rare to see “white professionals” walking around my neighborhood sidewalks after dark. Hell, they are hardly around during the day. As a matter of fact, as I type this, a man is pushing a shopping cart underneath my window and is stopping to dig through bags of trash. I haven’t seen a white “professional” walk by in the last hour.
I have, however, seen plenty of nice, shiny, expensive cars drive by in the same amount of time. 99% (if not more) of the “professionals” in the community drive out of the neighborhood in the morning, drive home in the evening, pull into their driveways, shut the gate, and do not emerge again until the next morning. They bunker down. The people who swear that the area is “safe”, are the people who see the neighborhood at 25mph or greater.
From 11pm to 5am, I would need a scorecard to count the number of prostitutes that walk by my home. To count the “professionals”, I wouldn’t even need my hand … I could count them on my penis (of which I have three).
I believe that these neighborhood “advocates” (for lack of a better word) are overstating their own experience on the local streets, and are being less than forthright with their assessments. I would be willing to bet that I spend far more time actually walking these streets than they do.
Maybe the comment hit a little too close to the truth. People are always angriest if they think a comment has merit.
For example, if I were to say that Summerlin was a place where wild buffalo run loose in the streets, presenting a hazard to everyone nearby … nobody would take offense. They don’t have any inkling that it’s true and they would present no defense to my claim.
However, were I to say that Summerlin was full of xenophobic California ex-patriot douchebags who are upside-down in their mortgages, I would prepare for an angry response.
The truth hurts. At least a little.
Will anything bad happen to you if you walk from the Stratosphere to Luv-It?
It’s quite unlikely, but the probability of it happening here is 1,000 times higher than taking a walk of similar length in Santa Barbara.
I’m far more offended by the faux-outrage of my friends and neighbors than I am of the actress.
When you feel the need to defend our neighborhood from the comments of a bit player in a goddamn sitcom, you make us all look like delusional idiots.
I like our neighborhood. It’s the greatest neighborhood in all of Las Vegas. It’s one of the only real neighborhoods in the State of Nevada. But … it’s an urban neighborhood, and by west coast standards it’s absolutely an inner-city neighborhood. With that designation, you have to take the bad with the good.
We’re not The District, and Mindy Kaling would not feel comfortable hanging out here.
I don’t personally consider this a bad thing.
Neither should you.
Besides, the homies are already on the lookout should she come back.
Beverly Green-Southridge represent, Biyatch!




















Written by Brian on September 16, 2009 at 11:07 pm
Your neighbors should look at the situation that Craig Ferguson is promoting the neighborhood on national t.v.
Written by keith on September 17, 2009 at 5:13 am
Rex, since you don’t own a TV anymore, the latest fad the past few years is the “public outrage” when someone says something that is mildly offensive at best. Once that happens, about 5,000 people (for whatever reason), REALLY take offense to the statement and preclude that everyone else in the world must be equally offended as well. then they form a special interest group to protest whoever said the statement, or whatever show the comment was said on. Since the show usually doesn’t care, the protesters focus on the advertisers of the show. Then the cowardly lawyers come in and have the show apologive profusely, whether they mean it or not, for fear that Proctor
Written by keith on September 17, 2009 at 5:18 am
pt2… for fear that Proctor
Written by keith on September 17, 2009 at 5:22 am
pt3 (apparently the post board doesn’t like the ampersand)….for fear that proctor and gamble might not sell an extra 300 gallons of Tide this week.
Personally, i would love to see the formation of an anti-special interest group that recommends what companies to buy from that are being “boycotted” by the pittance of morons with no sense of humor.
and i would love to see one person under fire JUST ONCE come out and say No, i’m not apologizing. if you didn’t like the comment, oh well, if you don’t get the joke, either move on, or don’t watch the show.
Written by Rex on September 17, 2009 at 5:23 am
That’s true, but honestly, the neighborhood doesn’t really need promotion in the traditional sense.
Unless you count the Sahara, Stratosphere, Olympic Garden or the Wedding Chapels, there is just not much for tourists to do here. There’s nothing to promote.
It’s mostly residential and businesses aimed at residents.
Thousands of tourists already ride through the neighborhood each and ever day on the Deuce Bus, and I’ve never seen one of them point out the window and say “Hey, a Walgreens! Screw Fremont St, I want to see the inside of that place!”
It might be cool to see more tourists at events like First Friday, or maybe the “Welcome to Downtown Sign”, but as a general rule, I would not “promote” that tourists walk to LVB and St. Louis at 2am, or LVB and Oakey, or LVB and Charleston.
They would be sorely disappointed, and while I enjoy the custard and it’s a fine product, there is a bit of hype due to the cult following.
It reminds me of Pinks in LA.
I stood in line for the place on my first trip to the city, and it was majority anti-climatic. It was a good hot dog, but I never waited in line for another one. You can only do so much with a stick of pig entrails.
Luv-It is kind of the same. I go because it’s local, and it’s good quality, but I wouldn’t drive across town for it.
It’s milk, eggs, and sugar.
It’s kind of hard to f**k up custard.
As a matter of fact, I can’t remember the last time I’ve had BAD custard.
Written by ColinFromLasVegas on September 17, 2009 at 6:45 am
Nice article, Rex. I agree. I’m also confused about the flap over nothing. It’s turned into a theater of the absurd for American viewers complete with a second rate actress in a popular television situation comedy, a late night talk show host, frozen custard and a neighborhood in Las Vegas that her pampered lifestyle probably shuns regularly. If you ask me, this actress needs to open her eyes and take a look in other neighborhoods like this. It may give her an education in life.
Anyways, in my opinion, the only ones who come out heroes in this are the people that live there. It’s your neighborhood. It is perhaps flawed, but it’s home. It’s what you got. And you work with it. I can understand why you look at everyone and scratch your head, trying to figure out what all the drama is about. Much ado about nothing.
If you ask me, that actress is lucky that you weren’t out walking your dog at the time. if Superfresh Homeboy leaped up and took a bite out of her ass, then THAT would an interesting story.
I live due east of this neighborhood, about a ten or fifteen minute drive away. And I drive through this neighborhood all the time. I don’t feel threatened nor am I scared. You treat everyone fairly and respectfully and try not to act like a victim, you’re okay. My favorite used CD/DVD store is closeby where I stock up with movie and music entertainment for cheap (the purple building, Record City, on East Sahara). Gotta keep the stores that I like moving along in these troubled economic times and keep them in business with my patronage.
I do know a couple pieces of trivia (perhaps useless) about your neighborhood though.
(1) Quite a few years back, a mass murderer, who was on the run as a fugitive, called from the 7-11 on the corner of Oakey and Las Vegas Boulevard to turn himself in. He was apprehended by LVMPD and subsequently extradited back to Texas. He was subsequently put on trial for various murders and I think he was then put to death. I can’t remember his full name, but I think his last name was Dial.
and
(2) A very successful, controversial and tragic Texas Hold ‘Em poker player, who won the World Series of Poker three times (not all of the wins in a row), died at the Oasis Motel on Las Vegas Boulevard. Some people say he was the greatest poker player in the world, but he had drug addictions. I’m not sure if he committed suicide there or just died from a drug overdose. His name was Stu Ungar.
Written by Brian on September 17, 2009 at 7:23 am
Keith nailed it. Being outraged is now a competitive sport. You’re no good unless you are showing that your righteous anger is greater than the person next to you. Personally, I prefer making fun of everyone instead of getting angry, but what do I know?
Written by mike_ch on September 17, 2009 at 8:27 am
Uh, Colin, I think you missed the point of Rex’s post, which is that it is a pretty shitty place for 90% of the population.
Sure, the south downtown (I don’t know why Rex calls anything north of the Strat “north Strip” since even teh Strat’s membership itself is questionable) region has nothing on Louis Heaton Pink Houses, but that doesn’t mean you should encourage all kinds of people to come out there.
I like custard stores and used CD stores especially since there’s only one store on the whole west side of town, but I’m a coddled suburban boy who rides the oft-unreliable bus system around here. I would love to do the whole urban-awareness thing (I keep thinking of moving to Chicago or Queens), but I’d rather not start with one of the southwest’s blighted areas.
Ideally, our elected politicians would work to make this less of a “white flight” doughnut city.
Written by Carlos on September 17, 2009 at 8:32 am
Thanks for your insight Rex, always good to hear a realistic viewpoint from a local insider, that isn’t outraged by every little thing.
I drive through that area a lot but don’t really hang out there at all, aside from the Stratosphere, but I don’t think the major casinos count. I consider it a pretty seedy area in comparison to many other areas of town and wouldn’t recommend unsuspecting tourists to walk out there at night for frozen custard, especially a group of naive young women (I highly doubt that Craig Ferguson walked out there, he probably drove right up to it), no matter how good it is, which I think for the price it’s not. For $5 a cup it’s ok but not great, it’s just overpriced dessert. And I don’t want to drive across town for an overpriced frozen treat. It does have a cult following but it may be for bragging rights more than it being the world’s best frozen yogurt. As you’ve mentioned on your other blog, it’s like The Custard Nazi, these people that rave about the custard want to feel special and elite. It’s less about the custard and more about themselves. Much ado about nothing.
Written by Jerry P on September 17, 2009 at 8:51 am
So I guess it wasn’t your night to be walking around without your pants since she didn’t mention the guy had three dicks.
Written by --S on September 21, 2009 at 8:57 am
When I last lived in Vegas, I lived in the same neighborhood. I loved it. I think it’s one of the most colorful, most interesting areas of town. Moving back, we’re a little further east this time due to my inability to find a rental in the area we used to live in, but I can say without a doubt that both the wife and I miss the old neighborhood
Written by desertrat on September 21, 2009 at 5:08 pm
Mindy Kaling sounds exactly like her Kelly character in the office, just as sheltered and ditzy.
Written by Ali on November 16, 2009 at 10:29 pm
“Dot not feather?” Wow, asshole.