Every online poker room does its very best to boost its brand awareness so that poker aficionados sign up at their particular website. The UK-based Ladbrokes Poker is no exception to this and decided to draw attention by contracting Boyzone singer Shane Lynch.
Team Full Tilt Poker
Some poker rooms host series of online poker championships, some offer massive bonuses, while others like Full Tilt Poker set up a team of top poker players to represent the poker room at various online and live poker events.
Celebrity Status
Then of course there are poker rooms that try to turn the celebrity status of fellow citizens into their favor, as is the case with the contract between Shane Lynch and Ladbrokes Poker. This boy-band singer now travels the world at the expense of Ladbrokes and gets to play countless prestigious live poker events.
Boyzone
For those who don't know Shane Lynch, he is a 33-year-old Irish fellow who started his career as a member of the British boy-band Boyzone. In contrast to the clean-cut fellow members of the band, Lynch got a lot of attention due to his body piercings, tattoos and violent outbursts.
After the boy-band split up Shane Lynch took up auto racing and participated in various reality shows. After he had his first poker experience as a stand-in for band-mate Ronan Keating, he fell in love with the game.
Poker Contract
As part of the 1-year contract with Ladbrokes Poker Shane Lynch is planning to take his poker skills to the next level by online and live poker practice. In this way Ladbrokes Poker wants to give its poker community an ambassador that other players can relate to, instead of the elite poker professionals that stand in the limelight at other poker sites.
